For the first years of sliced bread, nobody knew about it. You need to spread your ideas
Every product that succeeds has intrigued someone
Arbys spend 85 million dollars to promote a talking oven mitt with the voice of tom Arnold
Remarkable means worth making a remark about
The top selling DVDs each week are top selling because they just came out and are new
Sell to people who are listening and maybe they will tell their friends
You need to find a group of people who are obsessed with your product
Design is free, and people who are successful put design to work for them
The riskiest thing is not taking a risk
Very good is boring, and average.
Very good will not work
Increase sales by being remarkable not advertising
Figure out who cares, and sell to them
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