Tuesday, January 11, 2011

Branding your Business

Volvo will be Chinese owned in the future
In the next 3-5 years many well known brands will be purchased by china
Chinese brands will begin to become popular in Europe and USA
Chinese mindset is swinging from mechanical to emotional, heralding in unprecedented brand growth

Steve Jobs told Disney that make sure when you walk in a Disney store that you can understand the message
If your shelves could talk, what would they say, and how would they say it.
Your merchandise says a lot about your store
Powerful stores own somatic markers; some outstanding aspect stored in your customers brain that is triggered every time they walk into the store
Break with convention and reap the rewards.
Less seems to be more, uncluttered works

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