milton hershey

failed as a printers apprentice.
1856 moved to a farm
sept 13, 1857 had a baby
1862 had a daughter
1867 sister died
age 13 dropped out of school
june 1st 1876 at 18, began a candy store in Philedelphia shut down after 5 years of hard work
went to new york to make a candy shop with henry liebkicker  went broke again
made chewy milk based caramel, 1894 began the company
made good chocolate for an affordable price,
build a school for orphanas, town was named after him as well as streets
1920 his mother died, 
died 1945

Seth Godin

For the first years of sliced bread, nobody knew about it. You need to spread your ideas
Every product that succeeds has intrigued someone
Arbys spend 85 million dollars to promote a talking oven mitt with the voice of tom Arnold
Remarkable means worth making a remark about
The top selling DVDs each week are top selling because they just came out and are new
Sell to people who are listening and maybe they will tell their friends
You need to find a group of people who are obsessed with your product
Design is free, and people who are successful put design to work for them
The riskiest thing is not taking a risk
Very good is boring, and average.
Very good will not work
Increase sales by being remarkable not advertising
Figure out who cares, and sell to them

Everythings broken

Opportunity lost. Broken
No matter how broken something is, someone will disagree
Not my job-Doing nothing to solve a problem they can see
Selfish Jerks-Tricking or spamming for moving a business or person forward
I'm not a fish- People design things not thinking about the future use for them
I didn't know- People designing things didn't know how to do it better
Broken on purpose- Broken so you notice it

Branding your Business

Volvo will be Chinese owned in the future
In the next 3-5 years many well known brands will be purchased by china
Chinese brands will begin to become popular in Europe and USA
Chinese mindset is swinging from mechanical to emotional, heralding in unprecedented brand growth

Steve Jobs told Disney that make sure when you walk in a Disney store that you can understand the message
If your shelves could talk, what would they say, and how would they say it.
Your merchandise says a lot about your store
Powerful stores own somatic markers; some outstanding aspect stored in your customers brain that is triggered every time they walk into the store
Break with convention and reap the rewards.
Less seems to be more, uncluttered works

Pet Peevs

Long lines at banks-Improve online banking systems
-Increase employee's

Traffic
-Create incentives for parties who carpool
-Expand road lane systems and multi-passenger lanes

Crowded Classrooms
-Increase budget for education
-Eliminate or move people with no desire

Unskilled Employees
-Increase training time
-Make hiring process more rigorous

Construction
-Hire more workers to finish quicker
-Work at less busy times (Nights)

Negotiation

Element Bars-Custom Energy Bars
-Started making them to better the competitors
-Started in kitchen now makes 1000 a day
-Grown 15% per year

He says that his company is valued at 1,000,000.
Sharks say no and he is asking for too much money, and to little stake

Was offered 150,000 for 75% of company
Or 150,000 for 100% of company, and a 4% royalty

Settled on a deal for 150,000 for 35% and a 4% royalty in the company

Element Bars-Custom Energy Bars
-Started making them to better the competitors
-Started in kitchen now makes 1000 a day
-Grown 15% per year

He says that his company is valued at 1,000,000.
Sharks say no and he is asking for too much money, and to little stake

Was offered 150,000 for 75% of company
Or 150,000 for 100% of company, and a 4% royalty

Settled on a deal for 150,000 for 35% and a 4% royalty in the company

Robert Kyosaki

Rich Dad, Poor Dad
-real dad was the head of education for Hawaii
-Died flat broke
-Rich dad was best friends father
-Capitalist vs Socialist
-Anti-entitlement
-Its up to us to take care of the government
-Teachers are the most important people of the country
-Making money is fun,  unless your losing
-3 forms of education for success
1. scholastic
2. professional education
3. Financial
-asset puts money in your pocket
-liability takes money out

Ray Kroc

McDonald's Owner-Sold the world on the concept of fast food
-Father worked at western union and mother taught piano lessons
-Father took Ray to read his future at age four
-Lost interest in school, and thought of ideas to make money
-Joined red cross ambulance core
-Quit school for good in 1919
-In 1939 he say value in a multi-mixer which made 5 milkshake mixer
-He distributed multi-mixers and made 25,000 a year
-Met dick and mack McDonald who bought many multi-mixers
-Brothers had a movie theatre, then a hot dog stand, then a restaurant called McDonald's
-Closed drive in and opened a faster restaurant
-In 1952 the hamburger stand made the cover of a magazine and people came from all over the country
-Limited menu but great products. Do less but do it excellent
-Ray heard of McDonald's at 52
-Made money renting real estate
-Left his wife to pursue another women but he was turned down
-His first love was McDonald's
-Opened hamburger university, which was a training center
-Ray wanted to buy the brothers out, they wanted a million dollars each plus enough cash to pay the taxes
-Kroc opened a store a block away from the brothers last store and ran them out of business
-Came up with many new products, like breakfast sandwich's and fish burgers
-Utilized TV ads to promote business
-Married the piano player finally
-Bought the San Diego padres
-Died of heart failure at the age of 81
-Left behind a fortune of 500,000 million dollars
-Joan inherited the team and his fortune
-1 of every 8 Americans has worked for MC D's
-Joan donated 80 million dollars to salvation army

Mr. Bobble

Jeff Wolsky
Wants 75,000 for 18% of the company
His company offers custom made bobble heads
Doesn't want to offer any of his existing business
Sharks don't like his kiosk idea
Sharks offer him 100,000 for 20% of the business
He countered with a bad offer and the sharks were out
One shark said if it starts messy it will end messy

Levi Giesbrecht

Spruceland
Spa Utopia

-The little things add up, and make big differences
-Be mentally tough, keep on going
-You must learn to answer the question why
-If you are going on an adventure know that it wont be the same as it is today
-Be prepared to play ,many roles, manage what your good at but do everything
-Understand your strengths and weaknesses
-There is a price to pay for being successful
-Don't worry about pay and benefits and you will rise higher than your peers
-Has been involved in many company, many have failed
-Your mind is your best tool
-Partners can be really good, or really bad
-Find something you love
-If you can get into someones heart, or feelings, you will go far
-Create pleasure in the workplace
-Become financially literate
-Be a great saver


1.Little things make a big difference
2.Know your why
3.Imagine your business
4.Have a plan
5.Be different
6.Read biography's
7.Ask mentors
8.Give more than you expect
9.People loving business
10.Stay humble
11.Create fun
12.Let it go..forgive..move on
13.Financial literacy
14.With with you means
15.Take inventory. Am I on track?
16.There is a price to pay for being successful

Post it and Uro club

Post-It Notes-Found a glue that would hold paper together but not enough for it to withstand pulling
-Had a PHD in biochemistry and came up with the adhesive by accident
-When he was told a machine couldn't make it, he made the machine
-If there is clever people doing what they love, good things will happen

Uro Club

-Has created a golf club that you can pee into

-Seeking 25k for 51%

-Has very special privacy screen

-Made an infomercial

-Grossed 70k

-Sold 3000 units

-Retails for $25

-Settled on 25k for 70%

Melanie Houlker

Utopia Academy
-3 domains in academy
-Heart was in fashion design
-Worked hard to get into a certain school but couldn't do it
-Decided to go to hair design
-If you don't like something you can always find something else
-Got a job at a small salon and was paid basically nothing
-Worked for great clips, and earned a little bit more
-Had to leave, couldn't work in a place where she couldn't see her work
-Got a job in coquitlum assisting a world class hair designer
-Hard work pays off even if you don't ask for anything
-Worked for chatters, and green apple
-Has been at utopia for 7 years teaching
-Teaches many things in the academy
-Works as master stylist, and as well for redken

Hilton Hotels

Founded by Conrad Hilton
-Lived in small village
-Believed in power of prayer.
-His father wouldn't treat him as an equal partner
-Social life of city captivated him
-Developed passion
-Wanted to open a bank, people tried to talk him out of it but he did it anyway. It failed

-Father died, in car accident.

-Wanted to pursue his dream to be a banker in Texas
-Saw an opportunity in a hotel that was packed, and he bought it for $40,000
-Keep eyes open for opportunity
-Made a few changes to hotel and opened more hotels in Texas
-Minimum price for maximum service
-Was a huge success until the depression hit and he lost a ton

-Had rock solid reputation

-You must guard and protect your reputation

-When people are fearful, they will take anything

-Married again in 1941

-Bought the Roosevelt hotel in new work

-Bought the biggest hotel in the world in Chicago

-Enjoyed the young ladies

-Bought hotels for rock bottom prices

-Regretted his marriage to Jae Jae

Famous Enterpener

Henry FordDad wanted to take over the farm, but he was uninterested
First venture was fixing pocket watches
Created Ford, which has been successful

Jerry Yang
Went to Stanford university
Started Yahoo
Is worth 44.6B

Ray Kroc
Sold paper cups then multi mixers
Asked if he could expand the McDonald's brothers store
Came up with hamburger university
Bought McDonald's from the brothers for 2.7M
Don't work for just money

Phil Knight
Went to Oregon for school
Co founder was his coach
In 2011 Nike was worth an estimated 11.1B

Kelloggs

Kelloggs-Came up with a flake of corn for heath food
-Didn't want to work as a doctor

-Heath was the new thing in America

-Hated blood, liked factory working
-Water cure was a fast growing healing age
-Created corn flakes and many other cereals
-Americans use to think fat was good for you, as well with smoking and drinking
-you either loved or hated doctor Kellogg
-Kellogg knew that what you ate played a role on your health
-Was always smiling and had many ideas about good health
-Masturbation is the silent killer of the night
-Kellogg never consumated his marriage and adopted kids instead of having his own
-He adopted 48 children
-By 1912 there were over 100 cereal company's in battle creek
-Business boomed when he gave out samples
-Company turned into multi million dollar company's
-Dr. Kellogg died at the age of 91

Warren Buffett

3rd ritchest man in the world.
Help create a kids show to teach them some what of the really world and how money works.
likes equities over bounds, cash
Making a 1000 dollors a minute in stocks
Stocks sell at 119 000



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